Tag Archive

Five Lessons from the Instagram Fiasco

Published on February 12, 2013 By Matt

You know the tale: Facebook acquired Instagram; members inferred from the revised agreement that advertisers could use their photos without paying or obtaining permission; Facebook replied, in essence, “No, no, no, you misunderstand, we would never do that”; Facebook changed (“clarified”) the user agreement; Instagram subscribers left en masse; and pretty much no one blamed [...]

Common social marketing missteps many retailers make

Published on August 8, 2012 By Matt

Running a successful marketing campaign historically involves time-honored strategies, such as cold-calling, running newspaper advertisements and hosting networking events. In today’s technology-driven business culture, the rules of the game have changed. Companies, retailers and financial institutions are now including more social media services in their marketing campaigns as a way to reach a broader demographic [...]

Zions Bank Creates Brand Advocates with Social Media

Published on April 17, 2012 By Matt

In preparation for this year’s Fiserv Forum client conference, I sat down with Nicole Fields, Social Media Manager for Fiserv, to discuss the growing trend of social media in the financial industry. Check out my interview below, and visit their blog for more. Social media remains one of the hottest topics in financial services — [...]

Facebook and “Virtual Branches”

Published on June 20, 2011 By Matt

How financial institutions leverage social media with their customers is clearly a work in progress; and where this will trend in the future is very much to be determined. Will it be used primarily as a community tool or focus more on lead generation? Will it be a place to push products or primarily for [...]

Voice of the Customer: Radio Interview with Matt Wilcox

Published on June 10, 2011 By Matt

I first met Chad McDaniel, President of Execs in the Know, at the recent Customer Response Summit. I was honored to be invited as a guest on his radio show, Voice of the Customer, to discuss social media as an emerging customer response channel. Thanks to all of the listeners for their great questions, and [...]