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TBT: Digital customers shouldn’t have to navigate an obstacle course

Posted by on December 26, 2019 at 3:41 pm

Originally posted December 17, 2014   Last week, a friend of mine, also in marketing, posted this after fighting his way to live chat on Adobe’s website: “Adobe live chat is immensely helpful—once you get there. First you must prove your worthiness. You must navigate a maze, undergo a colonoscopy, pass a written exam on String Theory, [...]

Can’t come up with the right gift? These offbeat services probably won’t help. (But they’re funny.)

Posted by on December 23, 2019 at 3:20 pm

You’ll recall that online merchants pulled in $7.4 billion in sales on the day following Thanksgiving. Biggest online Black Friday to date.  Thanks to Fiserv’s 2019 SpendTrend® Holiday Snapshot, we now know a bit more. For instance, “…spending via mobile wallets increased more than 80%, as consumers continue adopting new payment methods.” Also: “Black Friday brick-and-mortar sales were [...]

TBT: Caution for big guys, hope for little ones

Posted by on December 19, 2019 at 3:35 pm

I posted this on October 11, 2016. I think it’s still a good reminder for giants and aspiring giants alike. * * * TODAY’S OBJECT LESSON begins in the mid 19th century, when a Minnesota jewelry store declined a shipment of watches. Railroad agent Richard Sears purchased the shipment, peddled the watches, and ordered more. Knowing a [...]

These days, Uber (and just about everyone else) is playing bank.

Posted by on December 16, 2019 at 2:32 pm

It was a dreadful advertising campaign.  I figure it’s safe to say that now, since the bank in question has long since been acquired by another bank, which was in turn acquired by another bank, and that one by another, and so forth.  The tagline was “We want to be your bank.” They even set [...]

TBT: Looking back on some predictions

Posted by on December 12, 2019 at 2:43 pm

Nine years ago to the day, I wrote the post below, in which I offered some predictions about the future of mobile banking. I’d say the predictions held up pretty well.   The Future of Mobile Banking (2010)  With every technological advance, there’s never a shortage of cheerleaders predicting around-the-corner marvels. Their timeframe of choice [...]