The end of a not-so-great retention tactic

Posted by on February 11, 2019 at 2:59 pm

According to a recent story by Steve Cocheo in The Financial Brand, “Millennials, Gen X and even boomers will ditch banks for Amazon.”  Hold on. Even boomers? They’re the group that research usually shows as slowest to adopt nascent technology. But Cocheo cites a Novtantas report that … … classified those who have switched banking providers in the last [...]

In 2019, I predict …

Posted by on February 4, 2019 at 2:17 pm

At the oustet of every year, pundits, experts—and let’s not forget charlatans—roll out their predictions. It’s a relatively safe endeavor, since not many people bother following up a year later to see how they fared. That may be an indication that people view predictions as entertainment more than as actionable items. In the case of [...]

Marketing and payments M-V

Posted by on January 28, 2019 at 3:42 pm

The M Something seems to be missing from the Mastercard logo. Oh, now I see it. Or, rather, I don’t see it. What’s missing is the word “Mastercard.”  Following two years of research, Mastercard has determined that the overlapping circles are strong enough to convey the brand without an assist from type. Accordingly, in certain settings [...]

The wearable bank

Posted by on January 21, 2019 at 1:54 pm

We can expect wearables to play a major part in the digital payments arena. Which is all the more reason for bankers to lose no time in getting behind it. ——— APRIL 24 will mark the three-year anniversary of first day you could purchase an Apple Watch. That the first month of Q2 2015 had all [...]

Cars are the
new wallet

Posted by on January 14, 2019 at 3:18 pm

If Honda has its way, soon your car’s dashboard will offer more than air conditioning controls, music, maps, and a parallel parking assist. It will literally become a payment vehicle—pun intended. That’s thanks to Dream Drive, which Honda described in a recent press release as … … the automotive industry’s first integrated driver and passenger infotainment, commerce, services and rewards dashboards within the [...]