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TBT: Emails that people actually open

Posted by on April 23, 2020 at 3:01 pm

Nine years later, it’s still good advice. Originally published Apr 29, 2011.  * * * It’s not very often that I open an email with a cryptic subject line. My inbox is just too full (as I’m sure most of yours are) to take the time to guess what it’s about, or to open it [...]

It might be time to alert clients to a new, old scam

Posted by on April 20, 2020 at 1:41 pm

Informing clients helps reduce risk and adds value to the brand. When it comes to finding ways to fill time, sequester-induced boredom is hands-down the mother of invention. No small number of people turn their newfound spare time to activities like gardening, Netflix binging, exercise, yard work, house cleaning, learning a new skill, games, walks, [...]

TBT: True to the brand … or stubborn?

Posted by on April 16, 2020 at 1:21 pm

Current events demand we evolve and adapt like never before. Today’s TBT post cautions against letting the brand stand in your way. Originally posted September 27, 2017. * * * ANECDOTES ABOUND of companies that prosper by sticking to brand promises.* That’s great when brand promises are relevant. Sticking to promises no one gives a hoot about isn’t so [...]

Demand and decline in the payments industry

Posted by on April 13, 2020 at 3:04 pm

It’s difficult to find—much less write—a news item that doesn’t open with or relate to the coronavirus pandemic. And for good reason. It has pretty well invaded every aspect of our lives. About a month ago, I wrote about predicted effects of the pandemic on digital payments. Though this is by no means the way any [...]

TBT: 3 tips for sorting real from fake

Posted by on April 9, 2020 at 2:28 pm

Originally published Dec 19, 2013. Now more than ever, knowing what is and isn’t reliable information in the media matters. These tips are still relevant. * * * I love digital media. As one who makes a living helping financial institutions marshal their marketing power, I’d be a fool not to. Even so, digital media they can [...]