Social Media

Twitter becomes most popular social media resource adopted by financial firms

Posted by on April 16, 2012 at 8:17 pm

Financial companies have increasingly turned to social media services as a way of promoting products, engaging with customers, recruiting new employees and responding to customer feedback. But when it comes to the different social media services banks and lenders rely on, which is the most popular? A recent study conducted by research firm Corporate Insight, [...]

Small banks may face social media obstacles

Posted by on February 22, 2012 at 11:37 pm

It’s no secret that social media platforms are becoming more instrumental in reaching out to various demographics, introducing new banking products, driving customer loyalty and responding to feedback. However, a new report sheds light on the obstacles smaller banks and businesses may face in adopting and utilizing these communication mediums, according to American Banker. Social [...]

Get prepared to answer more customer questions

Posted by on February 14, 2012 at 9:41 pm

Many financial institutions are rolling out new services, incentives and features to increase customer loyalty, attract new customers and remain competitive in their sector. Given the industry-wide changes banks and lenders are experiencing, coupled with new mobile and technological features many are launching, customers have a wide variety of institutions to choose from when shopping [...]

IBM: Banks need to create more customer-centric environment

Posted by on February 8, 2012 at 8:41 pm

Tumultuous economic times can present new challenges to banks and large financial institutions. During periods of turmoil, many consumers shop around to make sure they are receiving the best rates, paying minimal fees and have access to premium customer service. Increased competition among banks has given consumers the advantage in choosing an institution that will [...]

It’s time to lose outdated marketing strategies

Posted by on January 16, 2012 at 8:59 am

As 2012 gets rolling, marketing professionals need to realize that the dynamics of marketing are shifting, and that just keeping the same brand messages may not really work in our changing society. Here’s a list of a few trends for 2012 from Leo Burnett Chicago which should shape the way financial brands frame their interactive [...]