Social Media

Common social marketing missteps many retailers make

Posted by on August 8, 2012 at 10:24 pm

Running a successful marketing campaign historically involves time-honored strategies, such as cold-calling, running newspaper advertisements and hosting networking events. In today’s technology-driven business culture, the rules of the game have changed. Companies, retailers and financial institutions are now including more social media services in their marketing campaigns as a way to reach a broader demographic [...]

Don’t dismiss web forums during social media campaigns

Posted by on July 10, 2012 at 7:52 pm

A range of industries, including financial institutions, small businesses and technology sectors, rely on social media campaigns to promote their products, build customer loyalty and develop a channel for communicating with customers. While social media platforms, such as Facebook, Twitter and LinkedIn, are the more traditional channels companies rely on, web forums are an overlooked [...]

Executives, Employees Disagree On Social Media’s Impact on Workplace Culture

Posted by on June 25, 2012 at 8:58 am

Social media services are designed to connect individuals, offer networking opportunities and provide several channels for social interaction. However, when it comes to the role of social media in regard to building a workplace culture, executives and employees have different opinions about the impact of popular networking sites. According to a Deloitte study conducted by [...]

I’d love to hear from you

Posted by on May 14, 2012 at 4:06 pm

In order to provide the most relevant, informative content on my blog, I’d love to hear from you. Please take a few minutes to fill out this quick survey, and let me know what you’d like to see from MattWilcoxPro. Your feedback is greatly appreciated!

Zions Bank Creates Brand Advocates with Social Media

Posted by on April 17, 2012 at 3:30 pm

In preparation for this year’s Fiserv Forum client conference, I sat down with Nicole Fields, Social Media Manager for Fiserv, to discuss the growing trend of social media in the financial industry. Check out my interview below, and visit their blog for more. Social media remains one of the hottest topics in financial services — [...]