Marketing

Multichannel marketing: Opportunity from the marketer’s POV

Posted by on September 7, 2012 at 8:02 pm

Marketers have bombarded consumers with messages since the advent of advertising. Today, communication channels added daily to the mix create an unprecedented, daunting din for marketers to break through. Most consumers engage multiple media at a time, yet they don’t truly multitask. Our brains aren’t capable of that. We focus on texting, TV and surfing [...]

Don’t Do a Sony

Posted by on August 20, 2012 at 5:09 pm

Here’s something you never want to have to post on your blog: “Busted. Nailed. Snagged. As many of you have figured out … Peter isn’t a real hip-hop maven and this site was actually developed by Sony.” That’s what Sony ended up posting after a badly bungled attempt at creating the illusion of a third [...]

Common social marketing missteps many retailers make

Posted by on August 8, 2012 at 10:24 pm

Running a successful marketing campaign historically involves time-honored strategies, such as cold-calling, running newspaper advertisements and hosting networking events. In today’s technology-driven business culture, the rules of the game have changed. Companies, retailers and financial institutions are now including more social media services in their marketing campaigns as a way to reach a broader demographic [...]

Banks urged to facilitate ‘digital financial lifestyle’ of consumers

Posted by on July 20, 2012 at 8:13 pm

More financial institutions and consumers alike are choosing to ‘go paperless’ and focus on digital platforms to send correspondence, manage financial accounts and engage in financial transactions. The benefit for banks is lower costs for drafting and mailing bank statements and notifications. Many consumers are going paperless as a way to reduce their carbon footprint [...]

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Posted by on May 14, 2012 at 4:06 pm

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