Marketing

Privacy, Paranoia, Pragmatism

Posted by on December 5, 2012 at 8:34 pm

Some privacy concerns are legit. I don’t want to be in a Nigerian money scammer’s database any more than you do. Yet not all privacy paranoia is legitimate. Many people simply misunderstand how database marketing works. They imagine Peeping Tom-like marketers poring over their individual information. They are unaware that what ethical marketers (unethical ones [...]

How to create the next “Will It Blend?” viral video

Posted by on November 30, 2012 at 8:25 pm

Making promotional videos that go viral is a cinch. You need do only three things: 1. Create a visual presentation so compelling that people WANT to watch it. It can be funny, dramatic, enigmatic or what-have-you. If you’re lucky enough to have a product with a visibly demonstrative advantage, make that your compelling visual. That [...]

The Value of Showmanship

Posted by on November 27, 2012 at 8:24 pm

We’re taught never to judge by appearances. We all do it anyway. Our all-too-human tendency to judge a book by its cover surely is unfortunate from a social justice standpoint, but from a marketing standpoint it offers an opportunity not to be missed. Namely, the opportunity to dress up your product or service to look [...]

More banks market prepaid debit cards to all demographics, incomes

Posted by on September 25, 2012 at 7:58 pm

Prepaid debit cards carry the reputation for appealing primarily to the un- or underbanked demographics. Individuals belonging to this sector typically rely upon cash, check-cashing services and alternative financing solutions to avoid traditional bank products, such as checking or savings accounts. However, new data reveals more financial institutions are expanding their prepaid offerings to not [...]

Top changes in financial marketing trends

Posted by on September 17, 2012 at 8:38 pm

Financial institutions have been forced to make considerable changes to their marketing strategies in recent years, due to the economy, new regulations and technological innovations. As a result, the same tactics most individuals grew accustomed to in earlier years are starting to be phased out as banks look to new ways to appeal to their [...]