Archive for December, 2019

Bootstraps and the unbanked

December 30, 2019

I shall open this week’s post by quoting Neal deGrasse Tyson. Tyson is a bestselling author, director of the Hayden Planetarium (part of the Department of Astrophysics at the American Museum of Natural History in New York), and, according to People magazine, the sexiest astrophysicist alive.  (One wonders why People felt the need to qualify “sexiest astrophysicist” with “alive.” It’s hard to imagine [...]

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TBT: Digital customers shouldn’t have to navigate an obstacle course

December 26, 2019

Originally posted December 17, 2014   Last week, a friend of mine, also in marketing, posted this after fighting his way to live chat on Adobe’s website: “Adobe live chat is immensely helpful—once you get there. First you must prove your worthiness. You must navigate a maze, undergo a colonoscopy, pass a written exam on String Theory, [...]

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Can’t come up with the right gift? These offbeat services probably won’t help. (But they’re funny.)

December 23, 2019

You’ll recall that online merchants pulled in $7.4 billion in sales on the day following Thanksgiving. Biggest online Black Friday to date.  Thanks to Fiserv’s 2019 SpendTrend® Holiday Snapshot, we now know a bit more. For instance, “…spending via mobile wallets increased more than 80%, as consumers continue adopting new payment methods.” Also: “Black Friday brick-and-mortar sales were [...]

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TBT: Caution for big guys, hope for little ones

December 19, 2019

I posted this on October 11, 2016. I think it’s still a good reminder for giants and aspiring giants alike. * * * TODAY’S OBJECT LESSON begins in the mid 19th century, when a Minnesota jewelry store declined a shipment of watches. Railroad agent Richard Sears purchased the shipment, peddled the watches, and ordered more. Knowing a [...]

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These days, Uber (and just about everyone else) is playing bank.

December 16, 2019

It was a dreadful advertising campaign.  I figure it’s safe to say that now, since the bank in question has long since been acquired by another bank, which was in turn acquired by another bank, and that one by another, and so forth.  The tagline was “We want to be your bank.” They even set [...]

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