Archive for January, 2019

Marketing and payments M-V

January 28, 2019

The M Something seems to be missing from the Mastercard logo. Oh, now I see it. Or, rather, I don’t see it. What’s missing is the word “Mastercard.”  Following two years of research, Mastercard has determined that the overlapping circles are strong enough to convey the brand without an assist from type. Accordingly, in certain settings [...]

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The wearable bank

January 21, 2019

We can expect wearables to play a major part in the digital payments arena. Which is all the more reason for bankers to lose no time in getting behind it. ——— APRIL 24 will mark the three-year anniversary of first day you could purchase an Apple Watch. That the first month of Q2 2015 had all [...]

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Cars are the
new wallet

January 14, 2019

If Honda has its way, soon your car’s dashboard will offer more than air conditioning controls, music, maps, and a parallel parking assist. It will literally become a payment vehicle—pun intended. That’s thanks to Dream Drive, which Honda described in a recent press release as … … the automotive industry’s first integrated driver and passenger infotainment, commerce, services and rewards dashboards within the [...]

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Inconveniences from texting

January 7, 2019

Over the past decade, monthly texts have increased 7,700 percent. Worldwide we send about 19 billion of them a day. Americans send about two for every voice call they place. People between 18 and 25 send 133 a week. Texting accounts for about a third of the time Millennials spend on their phones.(1) Only in [...]

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