Archive for July, 2018

Push, pull, and
the gig economy

July 20, 2018

Most marketers know a push from a pull strategy. True to its name, a push strategy pushes a product the market has yet to demand. 3M brand Post-It Notes provide a great example. People the world over had no idea how badly they needed those little yellow stickies until they found themselves at wits’ end when their free, introductory supply ran [...]

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