Archive for July, 2017

Dawn of the artificially intelligent banker

July 31, 2017

With every Siri, Alexa, Google Assistant, and Cortana upgrade, conversations about AI—artificial intelligence—inevitably arise. Also inevitably, out roll the usual questions from definitions to ethics, usually set against the backdrop of a dystopian future. But in the here and now, the growth and status of AI-like applications portend no small developments for the financial services [...]

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Do you really want
We’re sneaky®
as part of your brand?
Thoughts on direct voicemail messaging

July 10, 2017

CERTAIN MARKETING tactics, legal though they may be, can be troublesome. Today’s ambivalence du jour concerns direct voicemail messaging.  As its name implies, direct voicemail messaging sends a prerecorded message straight to voicemail. Since phones do not ring and charges for minutes do not rack up, Do Not Call laws don’t apply.  Companies that provide [...]

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