Archive for January, 2016

Mobile’s Impact on Revenue and Attrition: Astounding

January 29, 2016

  My new article for The Financial Brand on the mobile banking explosion’s positive effect on revenue and customer retention is now online. Read it by clicking here or on the image at right.            

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What time of day are social media most effective?

January 26, 2016

A MARKETING ASSOCIATE picked up an interesting tidbit of information in the course of a recent social media campaign. He found that the campaign pulled plenty of views, clicks, and sales on weekdays between 9 a.m. and 5 p.m., and almost none on weekdays after 5 p.m. and on holidays and weekends. At first blush, [...]

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From Cattle to Bitcoin

January 12, 2016

Bitcoin wraps up its best year ever Currency is a social contract. Whether we’re talking dollars, euros, pesos, rubles, or yen,  their worth is no more nor less than what the parties to a transaction agree they’re worth. The word currency came into fashion in the mid 17th Century CE. It was coined (so to [...]

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