Archive for October, 2015

On the importance
of looking the part

October 7, 2015

(A marketing lesson from a bowl of chili) You may have heard me from time to time harp on the importance of never mistaking a brand’s trappings for the brand itself. This is not to say that brand trappings don’t matter. They do. To illustrate, I have invited a bowl of chili to join us. A [...]

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