Archive for May, 2015

It’s time to own the

May 28, 2015

Adapted from my upcoming Credit Union Magazine article   IT’S NO LONGER NEWS that payment relationships are a, if not the, wave of the financial services future.Experts have harped on the subject ad infinitum. People like me have harped on it, too. Part of the message seems to have gotten through loud and clear. Financial institution decision makers are [...]

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Lemon juice and smart marketing

May 13, 2015

ONE DAY IN 1995, McArthur Wheeler took it upon himself to rob two Pittsburg banks. When policed arrested him a few hours later, he was astonished to learn that they had identified him from surveillance videos. You see, he taken the precaution of painting his face with lemon juice. Doubtless the science behind Wheeler’s reasoning [...]

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