Archive for April, 2015

Rewards ≠ Loyalty

April 29, 2015

Not quite interchangeable terms ONE FINE DAY in 1981, someone at American Airlines eyed the empty seats on many a flight and mused, “If we gave those seats to our most-frequent fliers, they’d be tickled and we’d be none the poorer.” Thus began what today are commonly called rewards programs. They range from American Express’s [...]

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