Archive for November, 2013

Sloganitis

November 20, 2013

Thoughts looking forward to the 2014 Financial Brand Forum In my current article for The Financial Brand (you should read it—click here), I touched on a disease I call sloganitis—a condition in which the afflicted comes up with a slogan and mistakes it for a brand. I thought I’d talk a little more about that [...]

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Making your app

one of the six …

November 6, 2013

… and not one of the 26 Senior Direct Marketing News writer Al Urbanski reports interesting findings from a recent LoyaltyOne and Northwestern University study. It seems that, on average, smartphone and tablet users sport some 26 to 29 apps, respectively. (That’s all? They should see my phone and tablet.) Yet the average user accesses [...]

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