Archive for May, 2013

Upcoming speaking events

May 28, 2013

I have several speaking engagements coming up in June. If you happen to attend, please be sure to say hello and give me a chance to shake your hand. June 3-5: 7th Annual Mobile Banking and Commerce Summit. My topic is “Right Channeling.” The event will be held in Miami, Florida, at the InterContinental Miami. [...]

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My Chief Strategy Officer Summit Presentation

May 28, 2013

ON FRIDAY it was my honor to share the podium at the 2013 Chief Strategy Officer Summit in San Francisco with Deva Annamalai, who works with me at Zions Bank as a product marketing technology strategist. Our topic was “Innovate or Die.” If you work in marketing, especially interactive marketing, you know that that’s not [...]

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Innovate or Die

May 23, 2013

                  Marketing Lesson From Birds Wearing Funny Hats (About my upcoming presentation at the Chief Strategy Officer Summit) Early in the 1980s, biologist Nancy Burley fastened tiny hats atop the heads of zebra finches. It soon became clear that the female finches really dug the males with [...]

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Don’t Forget This Mobile Market

May 20, 2013

I LOVE VISITING the Apple Store. Corner any employee and ask a question. Odds are you won’t get just an answer. You’ll get a gushing, aren’t-our-products-are-amazing? answer. Out of the millions of people who are sold on Apple products, no one appears quite as sold as Apple employees themselves. Their excitement is downright contagious. They [...]

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Mobile Marketing: Waiting for Darwin’s Shoe to Drop

May 15, 2013

On May 20-21, I’ll be speaking at  Kontagent Konnect 2013 in San Francisco. (Register now–space is limited.) To warm things up ahead of time, the folks at Kontagent asked me to write a guest blog for them. Here it is. _________ Mobile Marketing: Waiting for Darwin’s Shoe to Drop By Matt Wilcox IT USED TO [...]

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