Archive for August, 2012

Don’t Do a Sony

August 20, 2012

Here’s something you never want to have to post on your blog: “Busted. Nailed. Snagged. As many of you have figured out … Peter isn’t a real hip-hop maven and this site was actually developed by Sony.” That’s what Sony ended up posting after a badly bungled attempt at creating the illusion of a third [...]

Posted in Marketing | No Comments »

Common social marketing missteps many retailers make

August 8, 2012

Running a successful marketing campaign historically involves time-honored strategies, such as cold-calling, running newspaper advertisements and hosting networking events. In today’s technology-driven business culture, the rules of the game have changed. Companies, retailers and financial institutions are now including more social media services in their marketing campaigns as a way to reach a broader demographic [...]

Tags: ,
Posted in Marketing, Social Media | No Comments »

Will mobile apps make brick-and-mortar banks obsolete?

August 6, 2012

More financial institutions are beefing up their mobile channels to provide more variety and convenience to existing customers and boost customer acquisition figures. However, some industry analysts say that this strategy may backfire and only quicken the pace at which brick-and-mortar banks become less utilized by consumers. Analysts say there are several features – ranging [...]

Posted in Banking, Mobile Banking | No Comments »