Archive for January, 2012

Avoiding Seductive Pseudo-Branding

January 3, 2012

There’s a seductive myth floating around that designing a great logo, picking typefaces and colors, and creating a clever tagline is branding. I hate to be the bearer of bad news, but it’s not true. Making your bank look good is a part of branding. But in the larger and more useful sense, branding is [...]

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