Archive for August, 2011

Mobile Applications in Financial Services: The Concepts, Methods, Issues and Future Conceptual Products that make a Significant Impact in Security

August 30, 2011

In support of the upcoming Financial Technology Innovation Forum, I recently sat down with Finance IQ to share some insights on mobile applications for the Financial Services Industry. Check out our interview below. The impact mobile applications will have on Financial Services companies is not yet clearly defined. As mobile increasingly becomes an ever more [...]

Posted in Banking, Finance, Mobile Banking | No Comments »

What’s a QR Code, Anyway?

August 18, 2011

Quick Response (QR) codes are the latest tech gadget to engage folks with smartphones and other mobile devices equipped with a camera. These codes are fun, and simple to use. Just point the lens of your smart phone or other compatible mobile device at the code, and wait to see what pops up on the [...]

Posted in Marketing | No Comments »

Partnering with Merchants to Build Profitable Relationships

August 11, 2011

For banks to maintain market share — and profit margins — in an uncertain economic climate, marketers will have to “think outside the box.” Please pardon the use of a cliché; in this case, it happens to fit. Increasingly, banks must walk the fine line between profitability and not letting new or increased fees drive [...]

Posted in Banking, Marketing | 1 Comment »