Archive for September, 2010

Banks Are Your Friend?

September 27, 2010

I’ve recently blogged about how consumers are starting to expect interactions with brands online and if businesses aren’t doing so, they’re missing a huge opportunity to leverage advocates, drive sales and increase favorability. But how about banks? Working in the Interactive Department of a bank, I’m obviously a huge proponent of it, but how do [...]

Posted in Banking | No Comments »

Consumers & Social Media

September 16, 2010

The way consumers are utilizing social media platforms seems to be constantly evolving. And as it changes, our marketing techniques must adapt to ensure we are successfully reaching our target audience and seeing true conversion.

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Does Social Media Really Affect the Bottom Line for Small Businesses?

September 8, 2010

How much of an impact social media marketing tactics can have on a small business is always an interesting topic of conversation. I believe it’s an incredible marketing tool, especially for those businesses with more of a niche target audience or a strong understanding of what demographic they want to reach out to in a [...]

Posted in Marketing | No Comments »