Archive for July, 2010

Importance Of Your CEO And Social Media

July 27, 2010

Companies are quickly realizing how crucial it is to have a social presence and often the tendency is to think this should be expanded to top-level executives as well. However, when looking at the top 100 CEO’s of the world, there are zero currently active in the social space with their own profiles. In fact, [...]

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Mobile Banking & Emerging Applications Summit Recap

July 20, 2010

With smart phones dominating the news, whether that is the iPhone, the new HTC 1 concept phone, Verizon’s Droid, etc. mobile technologies need to be at the forefront of marketing strategies. This is no exception in the banking world. 

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8 Tips To Build An Interactive Marketing Team From Scratch

July 13, 2010

As technology continually changes, traditional marketing has changed as well.  One-way messaging like sending direct mail or printing brochures is decreasing, where interactive marketing is rapidly growing. The change in marketing has created a need for cost-effective and efficient ways to promote your products, services and brand to clients and potential clients.  How does this [...]

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Social Media & The Banking Industry

July 12, 2010

Social media is causing shift in the way we communicate both personally and professionally. People are becoming accustomed to having online discussions with businesses they frequent and businesses are increasing online activity in order to provide better customer service, generate proactive dialogue, address customer needs and build better relationships.

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Establishing A Marketer’s Social Network Presence– Part One

July 9, 2010

When diving into the Social Web, one of the first things to do is consider your objectives: Are you looking to connect with family or friends? Establish business connections and uncover networking opportunities? Participate in online conversations on hiking, finance, etc.? Whatever your intentions, there are a myriad of ways in which to do so [...]

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